10 years. Wow! It’s been a decade since I showed my first collection of printed scarves at London Fashion Week in 2012, having graduated from the Royal College of Art the previous year. Thanks to the reaction and encouragement from those who saw my designs, and stores like Browns in London who bought my first collection, I had confidence in my work, but little to no knowledge of running a business.
Ten years on, with plenty of ups and downs along the way, my collection and business has grown to include a whole menagerie of homeware and accessories, many drawings and designs, a fantastic team, and offices in Shoreditch, London.
To mark this milestone, I’ve created a special 10 Year Anniversary design, made up of some of my favourite illustrations from the last decade. Each item in the 10 Year Collection is limited edition and, as always, designed to share the magic of nature and spark your imagination. We will also be celebrating with a pop-up shop in Soho, London, where I hope many of you will be able to join us in early October!
Looking back makes me realise how much I have achieved (& how much there is still to do!), and makes me feel incredibly grateful to everyone who has supported me along the way.
Below are some of my favourite moments and highlights from the past 10 years as well as some key ‘thank yous’. I couldn’t have got this far without all the support I’ve had. If you discovered me years ago or only minutes ago, I hope you’ll stay with me on this magical journey for the next 10 years and beyond!