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A message from Emma...looking back over the last decade

A message from Emma...looking back over the last decade

10 years. Wow! It’s been a decade since I showed my first collection of printed scarves at London Fashion Week in 2012, having graduated from the Royal College of Art the previous year. Thanks to the reaction and encouragement from those who saw my designs, and stores like Browns in London who bought my first collection, I had confidence in my work, but little to no knowledge of running a business. 

Ten years on, with plenty of ups and downs along the way, my collection and business has grown to include a whole menagerie of homeware and accessories, many drawings and designs, a fantastic team, and offices in Shoreditch, London. 

To mark this milestone, I’ve created a special 10 Year Anniversary design, made up of some of my favourite illustrations from the last decade. Each item in the 10 Year Collection is limited edition and, as always, designed to share the magic of nature and spark your imagination. We will also be celebrating with a pop-up shop in Soho, London, where I hope many of you will be able to join us in early October! 

Looking back makes me realise how much I have achieved (& how much there is still to do!), and makes me feel incredibly grateful to everyone who has supported me along the way. 

Below are some of my favourite moments and highlights from the past 10 years as well as some key ‘thank yous’. I couldn’t have got this far without all the support I’ve had. If you discovered me years ago or only minutes ago, I hope you’ll stay with me on this magical journey for the next 10 years and beyond! 

Thank you, 

Emma x

2012 - EJS is born

Launched Emma J Shipley at London Fashion Week

Fashion boutique Browns launched my graduate collection of printed scarves



2013 - Won four awards

'Emerging Fashion Brand' - WGSN Global Fashion Awards 2013

Alumni of the Year for Enterprise and Innovation - Birmingham City University

'RISE Newcomer Award' - UK Fashion and Textile Awards

'Fashion Pioneer Award' - Centre for Fashion Enterprise



EJS x Osborne & Little

Launched a fabric and wallpaper design with Osborne & Little.

Stocked in Liberty, London

Launched a collection of vivid scarves in iconic department store Liberty, London

2014

EJS x Swarovski

Collaborated with Atelier Swarovski on scarves and jewellery

EJS x Disney

Designed the EJS x Disney Tinker Bell Collection

24.11.2014 - Luna and Romy arrive

Brought Luna and Romy home

2015

EJS x Star Wars

Collaborated with Disney for a second time, creating a Star Wars design and released scarves, fine art prints, pocket squares, and ties in anticipation of the release of Star Wars: The Force Awakens.

Won the 'Fashion Venture Award' from Centre for Fashion Enterprise

2016

EJS x Aspinal of London

Collaborated with Aspinal of London to create a spectacular line of handbags and scarves featuring the magical Pegasus design

EJS Pop-up at Westfield, London

'Popped up' in Westfield, London. A store featuring scarf vending machines that were accessible through an augmented reality app.

The Mythical Collection launch

Launched the 'Drakon design' inspired by Game of Thrones, which even had approval from the mother of dragon's herself

2017

EJS x Disney Beauty and the Beast

Collaborated with Disney for the third time, featuring an enchanted rose entwined around the Beast's castle on scarves, cushions and nightwear.

#EJSHeroes Collection

A special collection reimagining five signature designs in fantastical multicolour: Amazon, Audubon, Kruger, Silverback and Extinct, in celebration of EJS' 5th anniversary. 

2018

Stocked in Harrods, London

Launched a menagerie of magic in Harrods.

Collaborated with interior design experts Clarke & Clarke

Launched the Animalia Collection of Wallpaper and Fabric, in collaboration with Clarke & Clarke, and quickly expanded with the addition of Bedding and Furniture. 

Launched the Explorer Collection

Launched the Explorer collection, featuring two popular designs, Zambezi, inspired by trips to Botswana and Victoria Falls, and Lost World, inspired by Jules Verne and 'The Lost World' silent film from 1925.

2019

Launched the Wilderness Collection

Launched the Wilderness scarf collection and unveilled the fantastical Lynx design

EJS x Anthropologie

Collaborated with Anthropologie on a china dining collection. 

Launched the 'Paradise Frontier' Collection

Introduced the Paradise Frontier Collection, inspired by the American Wild West

2020

EJS x World Land Trust

Started our ongoing partnership with World Land Trust, and began donating a tree for each and every piece sold from our World Land Trust Collection, to save, protect and restore critically threatened habitat for wildlife.

Launched the Wilderie Collection in collaboration with Clarke & Clarke

Introduced a magical Fabric and Wallpaper collection inspired by my adventures to the Amazon, Africa, and the Far East, which includes luscious velvets, opulent satins, and wallpaper with spectacular metallic effects.

Launched two new striking designs, Polar and Highlandia

2021

Launched Home Fragrance

Launched a line of luxurious home fragrances, lovingly hand-poured in London into the most exquisite fine bone china vessels with 24 karat gold detailing.

EJS x Red Leopard

Collaborated with Red Leopard, a leading London colour and style consultancy who specalise in determining what colours bring out of the best in people, and launched two stunning scarf collections as well as a colour guide to help everyone match to their best colour from the collections.

2022

Launched Fine China Dining

Launched the Fine China Dining collection, handcrafted and decorated by skilled artisans in Stoke-on-Trent, UK, following a year of development. 


Launched the majestic Odyssey design

Designed and launched Odyssey, inspired by Greek mythology and the Hellenistic period, my travels to Greece and Ray Harryhausen's fantastical animations. 

Special thanks to... Arts Council England, Aspinal of London, Bahoma Centre for Fashion Enterprise, Clarke & Clarke, Disney, The Guardian & UPS Haul & Store, Innovation RCA, Jack Margerison, Jamida, Lucas film, NEST, Osborne & Little, Royal College of Art, StackUp Digital, Swarovski, Texprint UK Fashion & Textiles, Venrex, Weare3sixty, Webtopia, WGSN, World Land Trust, All our hard-working suppliers and factory teams, All our fabulous stockists, All our wonderful customers, Team EJS, My little angels Luna & Romy 😻😻, Mum & Dad❤️

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