To celebrate our fifth birthday, we're reminiscing over some of our favourite designs from the past 5 years to further explore our Heroes collection. To continue our reminiscent journey, we invite you to take a closer look at the captivating Amazon design; a dramatic jungle scene inspired by many different aspects...
"And, as you'd expect, we've put an EJS surrealist twist on our symmetrical design, taking on imperfectly repeated forms."
What's more, the beautiful symmetry and natural patterns depicted by William Morris inspired us to create the Amazonian design. He showed that mass production – of a kind – can be beautiful. His patterns for carpets and wall hangings are medievalist yet modern: even abstract. From looking at Islamic as well as western sources he saw the beauty of repetition, symmetry and simplification. The beauty of a William Morris pattern lies in its combination of simplicity and richness. And, as you'd expect, we've put an EJS surrealist twist on our symmetrical design, taking on imperfectly repeated forms. Tropical birds are curious hybrids, resplendent with intricate patterns and fur.
The design is also influenced by mathematical patterns within nature - the ways in which science and maths can be used to explain how all aspects of the natural world grows, thrives and survives. Naturally, the Darwinian evolutionary theory is an obvious choice, but we were also inspired by scientific depictions of nature within encyclopaedias and journals, such as the image below. We can't be quite sure on the artist behind the incredibly detailed image, but we're guessing its an outtake from an illustrated encyclopaedia from the 1800s.
Browse our range of Amazonian-inspired delights here.