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Introducing Scarfi - our brand new innovative app

26th October 2016

We're very excited to announce the launch of our very own app 'Scarfi', exclusively at Westfield London throughout November! We've been working on this secretly for the past few months in collaboration with Meshmerise and the Fashion Innovation Agency, and we're delighted to finally launch it!

Scarfi is an innovative augmented reality app that allows you to try before you buy - users are able to virtually try on scarves from our Phoenix collection, along with an exclusive design from the upcoming Sirens collection. The designs will come to life as you enter the world of Emma J Shipley's imaginative illustrations.

And, what's more, we are having our very own Scarfi pop-up at Westfield London! This will be unveiled on 3rd November and run until 10th on the Ground Floor in The Village. So, save the dates and we hope to see you there! 

You will also be able to download Scarfi from the App Store on your iPhone or iPad from 3rd November.



Scarfi pop-up at Westfield London

3rd - 30th November

Ground floor, The Village

Ariel Way, Shepherds Bush

London W12 7GF

1 comment

  • This is an amazing and innovative idea from Emma. Fantastic :0)

    Karen McColgan on

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