We've always been incredibly lucky with the companies and brands that we have collaborated with, and luck stroke again with our newest pairing. Imedeen are global leaders in internal skincare, developing supplements to work from the inside and nourish and protect your natural skin qualities. When the opportunity arose to feature as their first designer collaboration we simply couldn't turn it down! Emma's nature-inspired designs were a perfect fit with the secret ingredient in Imedeen's products: a marine extract rich in proteins and polysaccharides.
Using this Marine Complex as inspiration, Emma designed an underwater scene complete with shells, coral, seahorses and brightly coloured fish to adorn a limited edition tote bag. The bags are gifted alongside any Imedeen purchase, which can be made in selected retailers or online.
To mark the launch, we were invited down to Boots on Kensington High Street where the bags had just landed in store and Emma was there to sign them for Imedeen customers! We were overwhelmed by the support from the Imedeen and Boots team, who were accommodating and equally as excited about the collaboration as we were.
We even had the opportunity to have a skin consultation with the Imedeen experts, using their clever technology which detects sun damage, collagen and ageing. The ultrasound scan shows the make up of your skin and helps to determine which Imedeen products would work well for your particular skin type. Luckily our results were free from harm and we learnt some vital information on how to protect it.
The Imedeen team had a whole host of requests for Emma's signed bags and they were equally as pleased with their totes - even the Boots area manager paid us a visit and took a few away for his team!
It was a fantastic opportunity to be in store and generate a bit of Saturday shopping buzz down in High Street Kensington, and a big thanks to all those who popped by and picked up their exclusive signed bag!
The bags are available exclusively to Boots High Street Kensington for one month, and they will be available online and in participating stockists from 11th November.
Find out more about Imedeen here.