It's been all systems go in the run-up to the official press launch of the Atelier Swarovski x Emma J Shipley collection of scarves and accompanying jewellery, which is hitting the shops very soon. The launch saw a selection of fashion press and bloggers drop by for an early morning high-breakfast in The Orangery at the brand new (and beautifully designed) Ham Yard Hotel in Soho. It was a chance for guests to view the collection, chat to Emma and see some of her inspiration, whilst enjoying a cup of coffee and a miniature breakfast goodie!
Image courtesy of Charlie May
The collection is based upon the stunning snow leopard (which happens to be Emma's favourite animal) and is compiled of intricately designed rings, bracelets and scarf rings. It was the scarf rings that caught the most attention from our guests, who had plenty of fun experimenting with different ways of styling the pieces and getting to grips with the versatility of this much underused item of jewellery. The bejewelled scarf rings feature snow leopard heads and paws, all encrusted with Swarovski crystals in shades of opal, red, silver and gold.
Flowers were designed and arranged by the talented Elisa Pettigrew, who provided all the blooms for our showroom at London Fashion Week back in February. Pink pineapples were teamed with lots of of colour and foliage which provided the perfect setting for some of the jewellery to be displayed as part of the arrangement.
The breakfast was the ideal way to introduce the collection ahead of its launch and to see first hand the positive response from each of the guests. And all whilst enjoying a chat over a morning croissant in the lovely setting of Ham Yard Hotel! Keep posted for more details on the Atelier Swarovski x Emma J Shipley collaboration, which will be available to purchase online and in stores very soon...