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The Phoenix Collection - the meaning behind the myth

9th August 2016

The latest creature to feature amongst our cohort of mythical creatures is the legendary Phoenix. This stunning bird is a symbol of immortality, resurrection and life after death; there’s no better animal to star on our timeless scarves.

Left: 19th century artwork by Richard Bowdler exhibiting the birds of paradise. Right: detail from new phoenix collection

Synonymous with the magical bird itself, the symbolism of the Phoenix is cyclical - tales and stories of the creature die and are reborn across cultures and throughout time. Ancient myths paint a picture of a mystical bird, beautiful and radiant, that lives for several hundred years before undergoing a dramatic death by bursting into bright orange flames. A new phoenix is then reborn from the ashes to start a new, long life; however only one Phoenix can exist at any time.

Left: Detailed photograph of the Phoenix Fine Wool Scarf. Right: A historical painting depicting the Phoenix.

Greek mythology suggests that the meaning of the word ‘Phoenix’ represents the purple-red or crimson colour that the Phoenix embodies, which is a notable theme within our new collection. Our aim was for the designs to be as realistic as the myth would allow, highlighting the graceful movements and extravagant colours of the elegant bird.

"Synonymous with the magical bird itself, the symbolism of the Phoenix is cyclical"

Right: A phoenix depicted in a book of legendary creatures by FJ Bertuch (1747–1822).

As the Phoenix is such a popular creature, it is featured in a plethora of mediums, in particular art and literature. Here at EJS we have taken significant inspiration from The Chronicles of Narnia and C.S.Lewis’ portrayal of the Phoenix, and additionally Shakespeare’s poem The Phoenix and the Turtle. Moreover, numerous works of art have also influenced our depiction of the magnificent beast, examples of which are featured here.

Left: C.S.Lewis' novel "The Magician's Nephew" exhibiting a Phoenix on the cover. Right: Shakespeare's poem The Phoenix and the Turtle from 1601.

Browse our new Phoenix collection here, or take a look at our lookbook here.

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