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London Fashion Week: DAY 5

25th February 2015

Time flies and we can't quite believe that we've reached the final day of London Fashion Week! It's been a hectic few days of meeting, greeting, setting up, socialising and plenty of caffeine in between. Once again it's great to be previewing a new collection on home turf, and we always enjoy our time at Somerset House - particularly when the sun shines! It's got the EJS team super excited to jet off to Paris next week where no doubt we will have lots more to report from during our time at fashion week over in the French capital.

marques almeida 2

Tuesday signalled the final day of fashion talent on display, with catwalk shows from exciting designers-to-watch Ashley Williams and Ryan Lo. However it was the denim genius of Marques Almeida that was on our radar during Tuesday morning, when their troop of models stormed down the catwalk in frayed denim, crumpled fabrics and metallics. The former CFE-sponsored designers have caused a stir in recent seasons with their signature 90s-influenced look, inspired by old copies of The Face and their favourite grunge girls from back in the day. Their AW15 collection took a step forward from the ripped denim they've become known for, with bursts of bold colour, knee-high boots, oversized coats and brocade two-pieces. After the show, Marques Almeida transported their collection over from the Tate, where their catwalk show took place, to the NEWGEN showroom at Somerset House. We headed down to get an up-close look at the pieces and loved what we saw...

marques almeida
Newgen showroom London Fashion Week Marques Almeida
Newgen showroom London Fashion Week Marques Almeida
Newgen showroom London Fashion Week Marques Almeida

As it was the final day of all the great designers on show at Somerset House, we saw this as an excuse to see as much of it as possible, so a wander around the accessories floor was a must! We stopped by jewellery designer Husam El Odeh's stand, a friend of the brand who we met when working on the Emma J Shipley for Atelier Swarovski collaboration. Husam designs the Atelier Swarovski core collection each season, and so is a dab hand at creating incredible intricate jewellery pieces. We adored the simplicity and surrealism of his collection for Autumn/Winter 2015, including diamond-encrusted smiley face coins and pencil pendants. It was great to catch up on all things bejewelled!

Husam El Odeh london fashion week
Husam El Odeh london fashion week

Another hugely talented jewellery designer is Daisy Knights, who specialises in a luxury bohemian style that has gained her a huge following. Lovingly hand-made in Britain, Daisy has recently launched her first line of watches which sold out in Harvey Nichols and online - and we absolutely love her timeless jewellery pieces. Her new collection features a shark ring that caught our eye instantly and was proving popular with the streams of visitors paying her showroom a visit at London Fashion Week. Check out Daisy's work here.

Daisy Knights Emma J Shipley London Fashion Week
Emma J Shipley London Fashion Week Daisy Knights

Fashion week wouldn't be fashion week without seeing London's most iconic headwear designer, Piers Atkinson, who season after season brings a new and imaginative world to the millinery rooms at Somerset House. His creations can be seen everywhere from Ascot to society weddings, and it's not hard to see why. This season Piers has produced a collection entitled 'Gloriana', featuring feathers, netting and a tiny model deer that we couldn't quite get enough of. With a distinctly baroque theme, Piers worked with designer Zandra Rhodes to create another truly eccentric collection of headwear that we predict will be everywhere and on everyone for Autumn/Winter..

Emma J Shipley Piers Atkinson London Fashion Week
Emma J Shipley Piers Atkinson London Fashion Week

As the day grew to a close, we said our goodbyes to our neighbouring exhibitors and packed up the EJS stand ready for London Fashion Weekend, starting this Thursday. We'll be at Somerset House for four days, opening the doors to our scarf boutique, with plenty of exclusive discounts and shopping fun to be had until Sunday. Stayed tuned for updates and don't forget to pop by and say hello if you happen to be there. We'd love to see you!


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